The issue of world trade is a complex theme that covers various economic, social and political aspects. One of the main problems is protectionist policies, in which countries impose high tariffs to protect domestic industries. This policy often leads to trade conflicts, such as those between the United States and China. These tensions resulted in significant changes in global trade flows. Free trade, on the other hand, offers countries the opportunity to expand their markets. Trade agreements to remove tariffs and trade barriers help developing countries to access larger local markets. However, inequality remains a problem, with rich countries often benefiting more than poor countries. The impact of world trade issues is also clearly visible in the global economy. Economic crises caused by trade conflicts can trigger recessions in various countries. For example, a decline in exports and imports could disrupt global supply chains, impact production and potentially lead to unemployment. Market players, especially in the industrial sector, often respond by narrowing their investment activities. On the other hand, technological innovation and digitalization in trade helps create a more efficient system. Online trading platforms such as Amazon and Alibaba open up more opportunities for small businesses, expanding market access without requiring large investments. However, these developments also raise new challenges, including the need for appropriate regulations to ensure fair competition. Environmental conditions are also a concern in world trade. Irresponsible trading practices often lead to exploitation of natural resources. Countries are now increasingly emphasizing the importance of sustainability in trade, encouraging the adoption of environmentally friendly practices while raising awareness about climate change. Women and minority groups are often those most affected by these changes. The issue of gender equality in trade is also starting to be paid attention to, because women’s involvement in the global economy has a significant positive impact. Programs that support gender inclusion help create a fairer balance in the economy. Political uncertainty, such as Brexit, also has major implications for world trade. Changes in political priorities can give rise to fluctuations in trade policies, affecting relations between countries. This situation creates uncertainty that can hamper investment and global economic growth. Going forward, it is important for countries to find the right balance between protecting local industry and creating space for international trade. Multilateral cooperation is key in overcoming global trade issues, both from an economic and social perspective. The role of international organizations such as the WTO in creating norms and regulations that support fair trade is very important. With a better understanding of world trade issues and their impacts, countries and businesses can take strategic steps to take advantage of opportunities and reduce emerging risks. An inclusive and sustainable approach will facilitate stable economic growth, benefiting all parties involved in international trade.