Beneath the veneer of flashing lights and free cocktails, casinos stand on a bedrock of mathematics engineered to slowly bleed their patrons of money. It’s not uncommon for a single patron to lose as much money as a casino can afford to pay, so casinos are careful to minimize their house edge by offering games with low expected winnings and encouraging big bettors to play a lot of them (baccarat, for example, has an edge of about 0.5 percent).

To make sure they don’t have too many unprofitable days in a row, casinos often offer high rollers extravagant inducements: free spectacular entertainment, luxury transportation, elegant living quarters and more. Even lower bettors can be treated to reduced-fare transportation and a swanky hotel room, free drinks and cigarettes while gambling and other perks.

Casinos are also the ideal venues for larger events, like weddings and conferences. To attract this type of business, marketing needs to be focused on the casino’s luxurious hotel offerings, cutting-edge technology and flexible event and entertainment spaces.

Quick, easy withdrawals are critical for casino loyalty; players will stay longer and play more frequently at a venue that offers fast processing of personal documents and doesn’t delay payments for long periods of time. In addition to speed, other factors that influence a casino’s “likeability” include its customer support and compliance procedures. Be sure to review these criteria regularly so your casino can continue to stand out from the competition.